Prediction-based Campaigns: Coupon Usage Based on Conversion Probability
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    Prediction-based Campaigns: Coupon Usage Based on Conversion Probability

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    Article summary

    Mapp's Artificial Intelligence Assistant includes a predictive feature to better segment audiences and target them in Mapp Engage. 

    This use case illustrates how an insight-led coupon campaign can help reduce unnecessary costs and increase performance via better targeting. 

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    Find more information in the course Mapp Cloud - Mapp AI Assistant.

    Here are the steps that are mentioned in the video above.

    Step

    Where

    What

    1

    Audience > Segmentation > CI Segments

    Activate CI segment criterion

    • Predicted conversion probability - High

    • Predicted conversion probability - Medium

    • Predicted conversion probability - Low

    2

    Audience > Segmentation > Segmentation Builder

    Create three segments:

    • High Conversion Probability with CI Segment criterion Predicted conversion probability - High

    • Medium Conversion Probability with CI Segment criterion Predicted conversion probability - Medium

    • Low Conversion Probability with CI Segment criterion Predicted conversion probability - Low

    More information on segment creation

    3

    Automations > Whiteboards

    Create recurring whiteboard Coupon Usage based on Conversion Probability

    1. step: choose Whiteboard Audience

      • select main group Master_Email

    2. step: choose Segment and add three paths

      • a) match condition Segment High Conversion Probability

      • b) match condition Segment Medium Conversion Probability

      • c) match condition Segment Low Conversion Probability

    3. step: for each path, add Send Email job and choose the email

    More information on whiteboards


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