Prediction-based Campaigns: Coupon Usage Based on Conversion Probability

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Mapp's Artificial Intelligence Assistant includes a predictive feature to better segment audiences and target them in Mapp Engage.

This use case illustrates how an insight-led coupon campaign can help reduce unnecessary costs and increase performance via better targeting.

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Find more information in the course Mapp Cloud - Mapp AI Assistant.

Here are the steps that are mentioned in the video above.

Step	Where	What
1	Audience > Segmentation > CI Segments	Activate CI segment criterion Predicted conversion probability - High Predicted conversion probability - Medium Predicted conversion probability - Low
2	Audience > Segmentation > Segmentation Builder	Create three segments: High Conversion Probability with CI Segment criterion Predicted conversion probability - High Medium Conversion Probability with CI Segment criterion Predicted conversion probability - Medium Low Conversion Probability with CI Segment criterion Predicted conversion probability - Low More information on segment creation
3	Automations > Whiteboards	Create recurring whiteboard Coupon Usage based on Conversion Probability step: choose Whiteboard Audience select main group Master_Email step: choose Segment and add three paths a) match condition Segment High Conversion Probability b) match condition Segment Medium Conversion Probability c) match condition Segment Low Conversion Probability step: for each path, add Send Email job and choose the email More information on whiteboards

Step

Where

What

Audience > Segmentation > CI Segments

Activate CI segment criterion

Audience > Segmentation > Segmentation Builder

Create three segments:

High Conversion Probability with CI Segment criterion Predicted conversion probability - High
Medium Conversion Probability with CI Segment criterion Predicted conversion probability - Medium
Low Conversion Probability with CI Segment criterion Predicted conversion probability - Low

Automations > Whiteboards

Create recurring whiteboard Coupon Usage based on Conversion Probability

step: choose Whiteboard Audience
- select main group Master_Email
step: choose Segment and add three paths
- a) match condition Segment High Conversion Probability
- b) match condition Segment Medium Conversion Probability
- c) match condition Segment Low Conversion Probability
step: for each path, add Send Email job and choose the email

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