Prediction-based Campaigns: Coupon Usage Based on Conversion Probability
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Mapp's Artificial Intelligence Assistant includes a predictive feature to better segment audiences and target them in Mapp Engage.
This use case illustrates how an insight-led coupon campaign can help reduce unnecessary costs and increase performance via better targeting.
Find more information in the course Mapp Cloud - Mapp AI Assistant.
Here are the steps that are mentioned in the video above.
Step | Where | What |
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1 | Audience > Segmentation > CI Segments | Activate CI segment criterion Predicted conversion probability - High Predicted conversion probability - Medium Predicted conversion probability - Low
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2 | Audience > Segmentation > Segmentation Builder | Create three segments: High Conversion Probability with CI Segment criterion Predicted conversion probability - High Medium Conversion Probability with CI Segment criterion Predicted conversion probability - Medium Low Conversion Probability with CI Segment criterion Predicted conversion probability - Low
More information on segment creation |
3 | Automations > Whiteboards | Create recurring whiteboard Coupon Usage based on Conversion Probability step: choose Whiteboard Audience step: choose Segment and add three paths a) match condition Segment High Conversion Probability b) match condition Segment Medium Conversion Probability c) match condition Segment Low Conversion Probability
step: for each path, add Send Email job and choose the email
More information on whiteboards |
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