Adobe Commerce (Magento)

The Adobe Commerce plugin allows you to create a comprehensive data layer for seamless integration with Mapp Intelligence. This data layer can be accessed through your preferred tag manager, such as Google Tag Manager or Mapp Intelligence Tag Integration, where the tracking pixel is also configured.

This plugin is fully compatible with Adobe Commerce version 2.4 and later. Ensure your Adobe Commerce setup meets this requirement before installation.

Data Layer Overview

The plugin provides a robust data layer that includes a variety of information. Below is a breakdown of the key data categories and elements it tracks:

• Pages

  • Page tracking based on the URL

  • Page title

  • Categorization (content groups)

  • Number of pages (e.g., number of search results, product lists)

• Users 

  • Customer ID

  • Gender

• Products

  • Product tracking with different product statuses (e.g., viewed, added to cart, purchased)

  • Quantity and price

• Orders

  • Order ID

  • Order Value

  • Coupon Value

  • Currency

Depending on your shop configuration, the data layer may include additional information tailored to your setup.