Contact Profile

Contact Details

Shows an overview of your contact's basic information. For more detail see the Attributes section below.

View More: takes you to the Channel Addresses tab.

Transactions

Shows contact status based on their loyalty and value.

• Not a Buyer: all contacts that have no transaction

• First Time Buyer: all contacts that have one transaction and are not in status churning or churned

• Second Time Buyer: all contacts that have two transactions and are not in status churning or churned

• Repeat Purchaser: all contacts that have three or more transaction and are not in status churning or churned. Loyalty and value status are counted in this calculation.

  • Loyalty status:

    • Low, Medium or High. To define the threshold for these status, see Define Parameters for Value and Loyalty Status.

    • The default loyalty status value is null (lack of value)

  • Value status:

    • Low, Medium or High. To define the threshold for these status, see Define Parameters for Value and Loyalty Status.

    • The default value status value is null (lack of value)

• Churning: If the time from the last transaction is greater than churning threshold, the contact moves to status "Churning". The status changes when the contact performs a transaction again. To define the threshold for this status, see Define Parameters for Value and Loyalty Status.

• Churned: If the time from the last transaction is greater than churned threshold, the contact moves to status "Churned". The status changes when the contact performs a transaction again. To define the threshold for this status, see Define Parameters for Value and Loyalty Status.

Total Revenue

Sum of all order values. If the currency is not set, the calculation will use the system default currency.

Number of Orders

The count of unique orders (orderId) with at least one product.

Average Order Value

Total Revenue divided by the Number of Orders for one contact. This value is rounded to two digits after comma.

Engagement

Engagement is calculated based on data from the last 12 months.

• No Activity: all contacts that haven't opened or clicked any messages in the last 12 months.

• Status calculation is relative to other contacts in your Engage system:

  • Low Engagement : 0% - 30% of your contacts

  • Medium Engagement : 30% - 60% of your contacts

  • High Engagement: 60% - 90% of your contacts

  • Very High Engagement: top 10% of your contacts

Most Active

The day of the week when the contact opens and clicks the highest number of messages.

This calculation is based on the aggregated number of events (opens and clicks) that occurred in response to communication from Mapp Engage. Each open and click is counted separately, no matter if they are related to the same message or not. Opens have a weight of 1, and clicks, a weight of 2.

Average Discount Rate

Sum of  the discount percentage (discountPercentage) and  order discount (discountValue) divided by the number of orders that have at least one discount (percentage or value).

This value is rounded to two digits after comma.

Transaction Frequency

Number of Orders (with at least one product) divided by (the number of full years + 1) from the first transaction with the precision to one decimal. Returns are subtracted from the number of orders.

Engagement by Channel

Count of all year-to-date responses from the contact, aggregated by channel (Email, SMS, InApp). 

Engagement by Device

Device details are retrieved from each event. Detailed information is stored for top five most used devices.

The device information is stored in the following format: DeviceType_HardwareModel_NumberOfEvents. For example:

• Mobile_XiaomiMIA1_68

• Laptop_DellLattitude_45

Received

• The total number of email messages received in the last 12 months

• The total number of SMS messages received in the last 12 months

• The total number of InApp messages received in the last 12 months

Displayed

The total number of email messages opened in the last 12 months

Engaged

• The total number of email messages clicked in the last 12 months

• The total number of InApp messages clicked in the last 12 months

Journey & Transactions

Shows recent activity related to the contact profile. You can filter by Profile, Email, SMS, Transactions and Related Data.

Contact image |

Status​

Shows the status of the contact within the system. A green icon indicates active status. A gray icon indicates that the contact is deactivated in the system.

Active contacts usually receive messages. However, active contacts can be excluded from sendouts for various reasons. For example, the contact is on a Robinson list or blacklist, a selection excludes them, or their message limitation is reached.

Deactivated contacts usually do not receive messages. However, if you specify in the group settings that system-wide deactivated contacts continue to receive messages, you bypass the deactivation.

​Contact ID​

Shows the contact ID that the system assigns automatically when a new contact is added to the system. The contact ID cannot be changed or edited.

​Optional Identifier​

Shows an optional identifier that is assigned to the contact. For example, an identifier that is used to synchronize contact profiles in the system with an external application.

This identifier must be unique if you use it for contact import or subscription processes. It must not be unique if you use it as additional information for automation or personalization.

​Email​

Shows the email address that is used as an identifier.

​Mobile Number​

Shows the mobile phone number that is used as an identifier.

The format is + country code. For example, +49 123 4556.

​Mobile App Alias​

Shows the mobile app alias that is used as an identifier.

The identifier is entered as a string.

The mobile app alias identifies the contact who installed your app.

DMP Cookie ID

 | Enter Attribute​

Searches for attributes that match the entered value.

​​| Filter

Limits the attributes that the system displays to the selected attribute type. To select or deselect an attribute type, click the checkbox. Selected items are indicated with the  symbol.

The following attribute types are available:

• ​Standard:​ Shows the default attributes of every system. You cannot delete or rename these attributes.

• ​Custom:​ Shows attributes that are created for your system. These attributes reflect your specific information structure.

• ​Member:​ Shows attributes that are available in the context of a group. The same attribute can contain different information in different groups. This option displays only if the group has member attributes.

| Sort

Orders the attributes alphabetically from A–Z or Z–A.

​Last Name​

Defines the last name of the contact. The maximum length is 50 characters.

​First Name​

Defines the first name of the contact. The maximum length is 50 characters.

​Preferred Name​

Defines the preferred name of the contact. The maximum length is 50 characters.

​Postal Code​

Defines the postal code of the contact. The maximum length is 10 characters.

​Country​

Defines the country of the contact. This setting influences which language the system uses for system messages to the contact.

​Language​

Defines the preferred language of the contact. This setting influences which language the system uses for system messages to the contact.

​Time Zone​

Defines the time zone of the contact.

​Title​

Defines the gender of the contact. The system saves your selection as a number. Some code sections require a numerical value to reuse the information.

• ​Mr.:​ The attribute value is stored as the number 1.

• ​Mrs.:​ The attribute value is stored as the number 2.

• ​Unset:​ The attribute value is stored as -1.

​Date of Birth​

Defines the date of birth of the contact. Enter the date in YYYY-MM-DD format. Click the  symbol to select the date on a calendar.

​Source ID​

Shows the ID of the source of the contact. This attribute lets you track contacts generated by an internal or external source. This ID is added to the contact profile during a data import. You cannot edit the source ID manually.

​Apply​

Enters the updated attribute information and collapses the attribute card. To save your changes, you must click ​Save​ in the header of the ​Contact Profile​ window.

​Cancel​

Discards your changes and collapses the attribute card.

All

Shows attributes that are available in all current and future channels. This option includes standard attributes and custom or member attributes that are available for all channels.

Any

Shows attributes that are assigned to a channel, regardless of which channel.

Specific

Shows attributes that are assigned to a specific channel currently. Every system has at least one specific channel. The system lists each channel that is available on your system by name. There is no limit to how many specific channels your system can contain.

​Group​

Enter the name of the desired group. The system adds all available member attributes of the selected group to the ​Attribute​ card.

​Event​

• ​All Activities​: Select all activities that are associated with the contact.

• ​Sendout​: View message sendouts.

• ​Message Read​: View when the contact read message.

• ​Link Click​: View when the contact clicked a link.

• ​Sendout Skip​: View when the sendout was skipped for this contact.

• ​Bounce​:View any bounces.

• ​Feedback​:

• ​Unsubscription​: View when the contact unsubcribed.

• ​Message Forward​: View if a contact forwarded a message.

• ​Subscription​: View when a contact subscribed.

• ​Conversion​: View the conversion from your campaign.

• ​Profile Changed​: View when the contact edited the profile.

• ​Related Data Entry Created​: View when the Related Data entry was created.

• ​Related Data Entry Deleted​: View when the Related Data entry was deleted.

• ​Related Data Entry Updated​: View when the Related Data entry was updated.

​Start date​

To filter by time period, enter a start date in a numerical format by year-month-day. Alternatively, click the calendar symbol to select a start date.

​End date​

To filter by time period, enter an end date in a numerical format by year-month-day. Alternatively, click the calendar symbol to select an end date.