---
title: "Contact Value in Customer Journey"
slug: "contact-value-in-customer-journey"
updated: 2025-09-03T14:47:38Z
published: 2025-09-03T14:47:38Z
canonical: "docs.mapp.com/contact-value-in-customer-journey"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Contact Value in Customer Journey

Shows the conversion value a campaign contact contributed to within the [customer journey](/v1/docs/customer-journey-analyses).

To each contact, the total [Conversion value](/v1/docs/conversionvalue) of the customer journey is assigned.

### Example for the default attribution "Last campaign":

![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/8590db8b-b040-49b2-8efb-d3218d504ec1.png)

## Similar Figures

[Conversion value](/v1/docs/conversionvalue) [Conversion Value Supported](/v1/docs/conversion-value-supported)