Content

Marketing Automation supports various content types, each tailored for specific use cases and delivery methods. Use this guide to understand which placements and target groups are compatible with each content type.

Supported Content Types

• Banners: Static or dynamic visual elements displayed in campaigns.

• Custom HTML: Customizable HTML code snippets for flexible design options.

• Custom JS: Execute custom JavaScript logic in real-time behaviors.

• Layers: Overlays that grab user attention with high-impact messages.

• Audience Stream: Enables real-time actions, triggering external systems based on user behaviors. Does not require a placement.

• Recommendations: Dynamically generated product or content suggestions based on user data.

Content and Placement Compatibility

The following table shows which placements support each content type:

How to Use the Table

1. Identify Your Content: Start by locating the content type you plan to use (e.g., banners, recommendations, layers) in the columns.

2. Find Compatible Placements: Look down the column to see which placements support your content type.

3. Learn More: Click the links in the table for detailed setup instructions.