Shows in which share of all visits the best depth of engagement was reached.
Calculation | Visits with the best depth of engagement / Visits * 100 |
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Depths of Engagement can be configured individually at Mapp Q3 > Configuration > Depths of Engagement. Further information can be found in the training chapter on Analysis of Goal Achievement.
Example:
A user performs the following visits:
In our example, the name of the best depth of engagement is "Purchase".
Days analysis (Visitors > Traffic)
Calculation of the conversion rate for 02-13
1 Visit with the best depth of engagement / 2 Visits * 100 = 50.00
Months analysis (Visitors > Time > Months)
Calculation of the conversion rate
2 Visits with the best depth of engagement / 3 Visits * 100 = 66,67
Similar Figures
Conversion Rate %
Conversion Rate, Unique
Further information
Training document Analysis of Goal Achievement