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      Conversion Rate Percent ([Best Depth of Engagement])
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      Contents

      Conversion Rate Percent ([Best Depth of Engagement])

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      Article summary

      Shows in which share of all visits the best depth of engagement was reached.

      Calculation

           Visits with the best depth of engagement / Visits * 100                                                                       

      Depths of Engagement can be configured individually at Mapp Q3 > Configuration > Depths of Engagement. Further information can be found in the training chapter on Analysis of Goal Achievement.

      Example:

      A user performs the following visits:



      In our example, the name of the best depth of engagement is "Purchase".

      • Days analysis (Visitors > Traffic)

        Calculation of the conversion rate for 02-13

        1 Visit with the best depth of engagement / 2 Visits * 100 = 50.00                                                                            

      • Months analysis (Visitors > Time > Months)

        Calculation of the conversion rate

             2 Visits with the best depth of engagement / 3 Visits * 100 = 66,67                                                                       

      Similar Figures

      Conversion Rate %
      Conversion Rate, Unique

      Further information

      Training document Analysis of Goal Achievement

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