---
title: "Conversion Value Supported"
slug: "conversion-value-supported"
updated: 2024-03-29T06:43:57Z
published: 2024-03-29T06:43:57Z
canonical: "docs.mapp.com/conversion-value-supported"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Conversion Value Supported

The "Conversion Value Supported" is the conversion value to which a campaign contact contributed without getting assigned the conversion (according to the standard attribution).

| Calculation | [Contact Value in Customer Journey](/v1/docs/contact-value-in-customer-journey) - [Conversionvalue](/v1/docs/conversionvalue) |
| --- | --- |

**Example for the standard attribution "Last Campaign":**

![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/c880b0e4-2e44-4b7c-b562-2bf7a420e5f0.png)

> If a source appears twice in a Customer Journey without getting the conversion assigned, we count the value twice. So if the customer journey was:
> 
> Display > Display > SEM: 100€ Display > Affiliate: 20€
> 
> The Conversion Value Supported would be 220€

## Similar Figures

[Conversion Value](/v1/docs/conversionvalue) [Contact Value in Customer Journey](/v1/docs/contact-value-in-customer-journey) [Assists](/v1/docs/assists) [Assists, Unique](/v1/docs/assists-unique)