Conversionvalue Avg
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Conversionvalue Avg
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Shows the average value of a conversion.
Calculation | Conversionvalue / Conversions |
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The conversionvalue is based on a tracked conversion, thus a website goal was achieved.
Depending on the website goal the conversionvalue is:
Website goal "Order": Conversionvalue = Order Value
Website goal "Product added to the Cart": Conversionvalue = Value Product Added to Cart
Website goal e-Commerce parameter: Conversionvalue = 1
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