Convert Abandoning Visitors Into Email Subscribers

1

Segment Manager > Create new segment

1. Name the new segment "All users except subscribers"

2. Apply the filter:

   1. Dimension "User - Email Receiver Id"

   2. Operator "not equal"

   3. Value "*"

For more information, see Getting Started: Mapp Intelligence Segment Manager.

2

Marketing > Create a new campaign

Basic settings

1. Name the campaign "Exit intent".

2. Set the start date.
   

Target Group

1. Import the segment "All users except subscribers"

2. Configure the Real-time Behavior:

   1. Create a new Real-time Behavior called "Exit intent"

   2. Under Define a new trigger, select the context "Page" and:

      1. Real-time Behavior: "Exit intent movement"

      2. Operator: equals

      3. Value: Yes
         

Content

1. Select the content type Layer, then select Create new Layer with the name "Exit intent"

2. Add the URL "www.demo.net/public/m/exitintent"
   

Frequency Caps

1. Set Per user session to “1”
   

Placements

1. Create a new overlay placement called "Exit intent"

2. Activate the campaign.

For more information, see How to Create a Marketing Automation Campaign.