Create a Mobile Version of an Email

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Goal

Create one email message with two versions: one optimized for PC, one optimized for mobile devices. Contacts open the mobile version in their browser with a link in the email.

Background Information

You mark content as PC content or mobile content with InsertIf tags. Content that is not marked appears in both versions.

The email in the inbox shows the PC version. Mapp Engage provides the mobile version as a web page. Contacts open it with the Read Message Online - Mobile/HTML link, or Read Message Online - Mobile/Text in text emails.

Note

To open the mobile version, contacts need the group permission 606 Messaging: View Messages Online. Enable this permission for the group role Normal Recipients.

Procedure

Mark the Mobile Content

In the HTML code of your email, place the content that is only for the mobile version between the following tags:

<%InsertIf device="mobile"%>
  Mobile content
<%/InsertIf%>

Mark the PC Content

Place the content that is only for the PC version between the following tags:

<%InsertIf device="pc"%>
  PC content
<%/InsertIf%>

Content outside these tags appears in both versions.

  1. Click Mapp Engage Variables.

  2. From the Category drop-down list, select System Links.

  3. Drag and drop Read Message Online - Mobile/HTML (or Read Message Online - Mobile/Text for text emails) to the top of the email.
    ⇒ The variable inserts a sentence with the link to the mobile version. You can change the text.

  4. Send the message as usual.
    ⇒ The inbox shows the PC content. When contacts click the link, the mobile version opens in their browser.