Create New Barcode

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Overview

Create and configure barcodes based on coupon lists, custom attributes, or manual input. Customize layout, format, fallback logic, and display settings to suit your messaging needs.

Navigation Path

  1. Content > Voucher Manager > Barcodes

  2. Click Create to open the Create New Barcode setup

Settings

Setting

Description

Name

Unique name of the barcode. Must be unique in the system.

Description

Optional text to describe the barcode, useful when multiple barcodes exist.

Barcode Type

Defines the barcode format. Options include linear (e.g., EAN, Code 128) and 2D (e.g., QR Code, PDF417). See Supported Barcode Types.

Data Source

Determines how data is encoded:

  • Coupon List – Uses codes from a selected list. If no codes are available, the Alternative Barcode is used. Behavior follows list settings (see Create New Coupon List). You can also search coupon lists by name, ID, description, owner, or last updated date.

  • Custom Attribute – Uses recipient-specific values. If missing, the Alternative Barcode is used. If that is empty, the message is skipped. Attributes can also be searched by name.

  • Input – Uses fixed manual input. The barcode is static and not recipient-specific. It does not support tracking like barcodes based on dynamic data. Can be saved as a Content Store Element (see Use a Content Store Element in an Email).

Alternative Barcode

Fallback value used when coupon codes or attributes are missing.

Display Text

Shows human-readable text on the barcode. Options: None, Top, Bottom. Only shown for compatible types.

Font Size

Font size for displayed text (8–20 px).

Font

Font used for human-readable text.

Bar Height

Height of each bar in linear barcodes (min. 1 px).

Bar Width

Width of each bar in linear barcodes (min. 1 px).

Bar Ratio

Ratio of short to tall bars for POSTNET barcodes. Default: 0.4.

Quiet Zone

Margin around the barcode for scan accuracy. Default: 5 px (min. 1 px).

Format

Image file format: GIF, JPG, or PNG.

Module Size

Size of individual modules in 2D barcodes (min. 1 px).

Preview Text

Shown in preview/test messages instead of the actual barcode. Can be customized in the Preview view.

Actions

Action

Description

Preview

Opens the preview window with editable preview text.

Save

Generates and saves the barcode. The result appears in the Barcodes Overview and can be added as an Engage Variable (see Add a Barcode to a Message).

Save as Content Element

Available for manual input only. Saves the barcode to the Content Store (see Use a Content Store Element in an Email​).

Cancel

Discards changes and returns to the overview.