Create Simple Segments For Dynamic Content
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    Create Simple Segments For Dynamic Content

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    Article summary

    Objective

    Send different email content to different types of contacts without creating multiple emails. For example, prepare one email that includes two separate blocks with different content depending on the contact's activity preference: walking or sailing.

    Prerequisites

    Contact activity preferences are saved in the Engage system in the form of a custom attribute.

    Segments

    A) Walking

    Show detailed configuration

    • Condition
      Use Profile Attribute > Equals: Walking.

    B) Sailing

    Show detailed configuration

    • Condition
      Use Profile Attribute > Equals: Sailing.

    Follow-up Actions

    Create two blocks, one for each segment in the email you wish to send out. Use the segments as Sendout Conditions in the relevant blocks.

    Activity Preference: Walking

    • Email content block

    • Block settings

    Activity Preference: Sailing

    • Email content block

    • Block settings


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