Data Collection

Advantages​ Collect data quickly and simply with just one line of code. Collect data on websites, ad impressions, and clicks in real time. Collect over 100 data points. Pixels​ To collect data from a website, you create a pixel, generat...

Pixels can be used to collect data from your website and all your platforms. You export a pixel as JavaScript, an image pixel, or a URL when you choose the pixel type. Pixels are created, configured, and exported from the ​ Data Collection Overview ...

Navigation Path​ In the ​ Main Navigation ​, click  . ⇒ The ​ Data Collection Overview ​ window opens. Purpose​ This window displays the pixels that were created to collect data on your websites and external network and advertiser platfo...

Navigation Path ​In the ​ Main Navigation ​, click . Click ​ Create ​. Goal To collect data on visitors to your web pages and related creatives, placements, emails, and other elements in the internet. You specify the visitor data and web...

Navigation Path​ In the ​ Main Navigation ​, click   . Click Configure ​ next to the desired pixel. Purpose​ This window shows the custom events and custom success events that are configured for the selected pixel. To configure an ad...

Navigation Path In the ​Main Navigation​, click  > Tracking Pixels . Hover over the desired pixel and click  Configure  next to it. Click Choose Event . Click the ​ Custom button. A tab opens where you confi...

Navigation Path​ In the ​ Main Navigation ​, click . ⇒ The​ Data Collection Overview ​ window opens. Click the Configure ​ button by the desired pixel. ⇒ The ​Configure On-Site ​ window opens. Click the ​ +Add ​ tab and select the ​...

Goal​ To create a pixel that collects data on visitors who browse your websites or interact with your creatives, placements, emails, and other internet elements. Export the pixel to generate JavaScript (or a URL for click trackers) and insert it in...

Goal​ To highlight within a data collection the data of visitors whose web behavior matches a particular set of conditions. Prerequisites​ Create a pixel. Integrate the network and advertiser platforms you want to populate with this custom e...

Goal​ To highlight within a data collection the data of visitors who triggered a specific event under certain conditions, both of which the custom success event specifies. You can assign a value to each occurrence of the targeted event. Prerequisi...

The Engage Contact Registration event is a pre-defined event that can be added into an on-site pixel from the Configure page. In the Tracking Pixels Overview window, select the pixel you want to configure and click Configure . From the C...

Navigation Path​ In the ​ Main Navigation ​, click . ⇒ The ​ Data Collection Overview ​ window opens. Click by the desired data collection. ⇒ The ​ Export ​ window opens. Purpose​ Generate the selected pixel as JavaScript for on-si...

Goal​ To export a pixel to JavaScript or a URL that you insert into web pages or creatives to track visitor web traffic. You have the following options: Export On-Site Pixel​ Export Impression Tracker Pixel​ Export Click Tracker Pixel​ ...

Navigation Path In the ​ Main Navigation ​, click . ⇒ The ​ Data Collection Overview ​ window opens. Click next to the desired pixel. ⇒ The ​ Data Collection  >> data collection name ​ window opens. Purpose​ Review...

By default, all data in Mapp Acquire is handled by Mapp's domain - a third-party domain. However, you have the option to change it to your own, first-party domain, the same domain that includes your pixel. Why do I need this? Configure your ow...