---
title: "Insights: Overview"
slug: "define-parameters-for-value-and-loyalty-status"
updated: 2026-01-29T16:39:55Z
published: 2026-01-29T16:39:55Z
canonical: "docs.mapp.com/define-parameters-for-value-and-loyalty-status"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Insights: Overview

## Overview

The Insights configuration defines threshold values used to classify contacts by value and loyalty within the system. These parameters control how contacts are grouped based on spend, purchase frequency, and inactivity periods.

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## Navigation Path

*Administration > System Settings > Insights*

![Insights dashboard displaying contact status and spend aggregation details for user analysis.](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/insights.PNG)

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## Settings

### Contact Status

| **Setting** | Description |
| --- | --- |
| **Low Value Maximum** | Defines the upper spend limit for contacts classified as low value. The amount uses the system’s default currency. |
| **Medium Value Maximum** | Defines the upper spend limit for contacts classified as medium value. The amount uses the system’s default currency. |
| **Low Loyalty Maximum** | Defines the maximum number of purchases per year for contacts classified as low loyalty. |
| **Medium Loyalty Maximum** | Defines the maximum number of purchases per year for contacts classified as medium loyalty. |
| **Churning Threshold** | Defines the number of days without activity after which a contact is considered churning. |
| **Churned Threshold** | Defines the number of days without activity after which a contact is considered churned. |

### Spend

| **Setting** | Description |
| --- | --- |
| **Custom spend aggregation timeframe** | Defines the number of days used to aggregate spend when calculating contact value. |

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## Actions

| **Action** | Description |
| --- | --- |
| **Save** | Applies and stores the configured Insight parameters. |
| **Cancel** | Discards changes and keeps the previously saved configuration. |

## Related

- [All Contacts: Edit Contact Profile](/contact-profile.md)