---
title: "E-Commerce Analyses"
slug: "e-commerce-analyses-mapp-intelligence"
updated: 2024-10-10T14:28:35Z
published: 2024-10-10T14:28:35Z
canonical: "docs.mapp.com/e-commerce-analyses-mapp-intelligence"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# E-Commerce Analyses

This article focuses on e-commerce analysis, covering essential metrics related to product performance and orders.

---

## 1 Product Performance

**What is the performance of my products?**

Analysis: *E-Commerce > Products* ![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/ss1(143).png)

****Reading Example****

| Reading Example |
| --- |
| Qty Product Views | The product "p46236611" was viewed 18,467 times. |
| Add to Shopping Cart Rate % | During 18.91 % of all product views of "p46236611"*,* the product was also added to the shopping cart. |

**How does the position in a product list influence the performance of my products?**

Analysis: *E-Commerce > Products* ![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/ss1(144).png)

****Reading Example****

| Reading Example |
| --- |
| Qty Product List Position | The product "p46236611" was viewed 10,126 times in a product list. |
| Product in List CTR | 18.13 % of all product list views of "p46236611" also included clicking the product to get to the product detail page. |
| Product List Position Avg. (purchased products) | When the product "p46236611" was purchased during a visit it was listed on average on position 2.00 in a product list seen during the visit. |

---

## 2 Products not purchased

**Which products and product categories are placed into the cart frequently but not being purchased?**

Analysis: Individual Analysis ![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/ss1(145).png)

****Reading Example****

| Reading Example |
| --- |
| Qty Abandoned Products: | The product "p46879125" was placed 2,356 times into the shopping cart but not purchased within the visit. |
| Value Abandoned Products | The abandoned products of "p46879125" had a total value of EUR 297,215.75. |
| Shopping Cart Abandonment Rate % | 48.03 % of all products "p46879125" that were put into the shopping cart were not purchased. |

---

## 3 Orders

**Which orders have been tracked?**

Analysis: *E-Commerce > Orders separately* ![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/ss1(146).png)

****Reading Example****

| Reading Example |
| --- |
| Order Value | The order number "194976040" was tracked on October 25, 2016, at 23:00:31, and its value was EUR 304,97. |