Email Response Received

​Response Category (any of the following)​

Select one or more response categories to limit the event to responses of a certain type:

• ​Blocked​

• ​Spam Complaint​

• ​Invalid Address​

• ​Rejected​

• ​Communication Failure​

• ​Transient​

• ​Unknown​

For more information, see Responses​.

​Responses​

Define whether Engage limits the event to responses that cause deactivation.

• ​React to all responses in the selected categories:​ Engage does not limit the event to any types of responses.

• ​React to responses in the selected categories that deactivated contacts :​ Engage limits the event to responses that caused contact deactivation. Certain response types cause deactivation of email addresses that have a history of deliverability problems.

​Prepared Email Message​

• ​Group:​ Limits the event to responses that prepared messages in a specific group generate.

• ​Email Message (any of the following):​ Limits the event to responses that one or more prepared messages generate. Select up to 15 prepared messages from the ​Email Message (any of the following)​ drop-down list.

​Scheduled or Sent Email Message​

• ​Group:​ Limits the event to responses that scheduled or sent messages in a specific group generate.

• ​Email Message (any of the following):​ Limits the event to responses that one or more scheduled or sent messages generate. Select up to 15 email messages from the ​Email Message (any of the following)​ drop-down list.

​Group​

• ​Any Group:​ Engage registers this event for responses that email messages in any group generate.

• ​Specific Group:​ Limits the event to responses that email messages in one or more specific groups generate. Select up to 15 groups from the ​Group (any of the following)​ drop-down list.

​Message category​

Limits the event to responses from email messages that belong to the selected message categories. Select up to 15 message categories from the ​Message Category (any of the following)​ drop-down list. For more information, see ​Message Categories​.

Message categories are not group-specific. You can use a message category to create an automation that reacts to single messages in multiple groups at once.