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Encourage Repeat Purchases
- 2 Minutes to read
- Print
- DarkLight
Scenario
Encourage existing customers to make another purchase. Send a special message 90 days after a contact's last purchase.
Benefits
Encourage existing customers to make another purchase.
Reach out to customers who haven't bought anything in a while.
Increase sales of items purchased on a regular basis.
Further Inspiration
If you sell a product that customers purchase on a regular basis, such as contact lenses, you can use this scenario to send a reminder email 30 or 60 days after the last purchase.
Make sure to send recommendations for related products. This increases your rate of cross-selling.
Before You Start
Set up conversion tracking. Conversion tracking tracks when a contact reaches the purchase confirmation page on your website. For more information, see Conversion Tracking.
Each conversion tracking you create has a unique name in the system. You'll need to know the name of the conversion tracking event before you start setting up an automation.Set up a profile enrichment program to collect important data about your contacts, like their open, click and purchase data. For more information, see Profile Enrichment. This scenario uses the custom user attribute LastPurchaseDate. This attribute stores the date and time when you contact last purchased in your shop.
Procedure
This procedure has 3 steps.
A) Create the message.
B) Create a selection that finds contacts whose last purchase was exactly 90 days ago.
C) On a whiteboard, create a time-based automation that sends the prepared message SpecialOffer every day at a defined time. The email contains a special offer or incentive for additional purchases.
A) Create the Message
![]() | SpecialOffer | In the Quick Links, click New Message. Add the message content. Save the message as a prepared message. |
B) Create the Selection
In the Recipients > Selection area, create a new selection with the following condition.
![]() | LastPurchase90Days | Basis for Condition | Profile |
Attribute | LastPurchaseDate Click Add. | ||
Match | Selection run date, exactly before, 90 days |
C) Automate on a Whiteboard
In the Automation area, create a new whiteboard.
Drag a Time module and a Time-based job module onto the whiteboard.
Drag and drop between the
symbols to connect the modules.
Define the module settings as follows:
Time Module
Field
Entry
Date
Recurring Date
Time
Define the desired time of the daily sendout. The slider Hour works on a 24 hour clock.
Period
Day(s)
Value
1
Time-based Module
Field
Entry
Job
Send Prepared Message to Selection.
Message
Select the SpecialOffer message.
Selection
Select the LastPurchase90Days selection.
Click Next.
⇒ The Whiteboard wizard opens to step two.Define the desired time frame and notifications.
Click Activate to immediately activate the whiteboard. Only active whiteboards are executed by the system.
⇒ The whiteboard is saved and activated. The automation has the status Running if the start date is immediate and Scheduled if the start date is in the future.
Gain insight into the performance of your messages in the Statistics area. All of the messages are evaluated together as a single message. This allows you to see at a glance how your messages are performing. See Message Statistics (window).