---
title: "Landing Pages"
slug: "engage-syste-basics-content-landing-pages"
status: "update"
updated: 2026-10-21T12:42:39Z
published: 2026-10-21T12:42:39Z
canonical: "docs.mapp.com/engage-syste-basics-content-landing-pages"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Landing Pages

Landing Pages are dedicated web pages created and managed in Mapp Engage. They allow you to extend your messaging campaigns with on-brand, personalized content, without involving external agencies.

You can use Engage Landing Pages to collect data, deliver time-sensitive promotions, or maintain a consistent brand presence across campaigns. Each page is fully customizable in layout, design, and visibility. Like email messages, it can be personalized with recipient-specific content using placeholders and rules.

Landing Pages can be linked from emails, ads, websites, or other media and set up for **limited-time** or **permanent** use. You can define [redirects](/v1/docs/site-specific-and-global-redirection) when a page expires or is deactivated, ensuring smooth user journeys even after a campaign ends.

> [!NOTE]
> Note
> 
> You build landing pages with the code editor or the graphical HTML editor. To build pages with drag and drop from your CMS frameworks and blocks, or to create subscribe and unsubscribe pages, use [Microsites](/v1/docs/engage-syste-basics-content-microsites).

---

## Why use Landing Pages?

- Publish targeted content outside of the inbox
- Personalize content based on recipient data
- Collect customer input via web forms
- Run short-term promotions or permanent campaigns
- Easily launch new pages without external resources

---

## Key Functions

- Create, edit, and manage landing pages in Engage
- Use placeholders and personalization rules
- Preview and publish with full control
- Deactivate pages or set an expiration date
- Automatically redirect visitors from deactivated pages
- Track visits, conversions, and device data
- Export raw tracking data if needed
- Use Mapp Intelligence to analyze behavior across channels