---
title: "Microsites"
slug: "engage-syste-basics-content-microsites"
description: "Build microsites in Mapp Engage with drag and drop: general pages, subscription forms, and unsubscribe pages based on your email frameworks and blocks."
status: "update"
updated: 2026-11-04T14:55:11Z
published: 2026-11-04T14:55:11Z
canonical: "docs.mapp.com/engage-syste-basics-content-microsites"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Microsites

Microsites are web pages that you build in Mapp Engage with drag and drop. They use the same frameworks and blocks as your CMS email messages, so your pages match the look of your emails.

You can use a microsite as a general web page, as a subscription form, or as an unsubscribe page.

> [!NOTE]
> Note
> 
> To write the HTML of a page yourself, use [Landing Pages](/v1/docs/engage-syste-basics-content-landing-pages). You build them with the code editor or the graphical HTML editor. Landing pages can also expire on a set date and redirect visitors after deactivation.

---

## Microsite Types

You cannot change the type of a microsite after you create it.

- **General**: A standard web page, for example for campaign content.
- **Subscribe**: Contacts use a form on the page to subscribe to a subscription group.
- **Unsubscribe**: Contacts unsubscribe from a subscription group. Each subscription group can have only one unsubscribe microsite.

---

## Before You Start

To build a microsite, you need the following:

- A microsite framework. The framework defines the layout of the page. See [Compose Framework (CMS)](/v1/docs/compose-framework-window).
- At least one form block. You drag the block onto the page when you build the microsite.
- For subscribe and unsubscribe microsites: a subscription group.
- For unsubscribe microsites: the link parameters `uid` and `gid` in the **Tracking & Links** settings of the group. They give each recipient a unique unsubscribe link.
- The required permissions. For details, see [Microsite Permissions](/v1/docs/microsite-permissions).

---

## Publishing and URL

Each microsite has a path. The path is the unique part of the microsite URL. You use this URL, for example, in your email messages.

A microsite has one of the following statuses: **Active**, **Inactive**, **Draft**, or **Scheduled**. You can activate a microsite right away or schedule its publication for a later date.