Personalize a Landing Page

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Goal

Show contact-specific content on a landing page, for example the first name of the contact or an offer that depends on a contact attribute.

Background Information

You personalize a landing page in the same way as a message:

  • Personalization placeholders insert values from the contact profile, for example <%${user['FirstName']}%>.

  • Personalization rules (InsertIf/InsertElse) show or hide content based on conditions.

  • The Insert Ad variable loads content from a web address that contains a personalization placeholder.

Mapp Engage can only personalize the page if it identifies the contact. This is the case when the contact opens the landing page through a landing page link in a Mapp Engage message. During sendout, Mapp Engage adds the message ID and the user ID to these links. See Landing Page Variables.

Note

If Mapp Engage cannot identify the visitor, for example because the visitor opened the page address directly, the placeholders stay empty. Do not place essential information only in placeholders.

Procedure

  1. Go to Content > Landing Pages and create or edit a landing page.

  2. In step 2. Build & Design, click Personalization and insert the attribute or rule. You can also type placeholders and rules directly into the HTML code. For examples, see below.

  3. Click Preview Landing Page. In Test Address, enter the email address of a contact and click Update Preview.
    ⇒ The preview shows the page with the values of this contact.

  4. Publish the landing page. See 3. Publishing Options.

  5. Insert the link to the landing page into a message. See Send a Landing Page in a Message.

Examples

Insert a Contact Attribute

Standard attribute (first name):

<h1>Hello <%${user['FirstName']}%>!</h1>

Custom attribute (here LoyaltyStatus):

<p>Your loyalty status: <%${user.CustomAttribute['LoyaltyStatus']}%></p>

For all attribute references, see Attribute References.

Show Content Only to Certain Contacts

The following rule shows the offer only to contacts with the loyalty status Gold:

<%InsertIf expression="${user.CustomAttribute['LoyaltyStatus'] == 'Gold'}"%>
  <p>Your exclusive Gold offer</p>
<%/InsertIf%>

For more information on rules, see Personalization Rules - InsertIf-InsertElse.

Load Personalized Content with Insert Ad

To load content from a web address, insert the Insert Ad variable: click Mapp Engage Variables and select the category Content / Attachment. Use a maximum of two Insert Ad variables per landing page. For details and an example, see Content and Attachment Variables.