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      Enrich Customer Profiles With External Data
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      Enrich Customer Profiles With External Data

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      Article summary

      The HTTP connector allows you to get, and utilize user-specific data from your other business tools in real-time and enrich your contacts' profiles. 

      Scenario

      You want to reward your customers for reaching a certain loyalty status based on points collected on their loyalty card.

      1. Create a Whiteboard.

      2. Use the HTTP connector to fetch the loyalty points data from and external CRM or loyalty system.

      3. Define thresholds of different loyalty levels (for example: Gold, Silver, none), with the use of conditions.

      4. Update the Contact Profile in Mapp Engage with this information.

      Build similar workflows based on customers' spend and/or other criteria.

      Related Topics

      Using the HTTP Request Job in the Whiteboard

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