Conversion Tracking Statistics: Export

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Overview

Use the Export Conversion Tracking Statistics step to download key conversion data, such as purchases, message impact, and attribute-specific filters, into a structured CSV file. This enables further analysis of campaign performance and user behavior based on collected tracking data.


Navigation Path

  1. Administration > Categories > Conversion Tracking

  2. In the Actions column, click Export


Settings Table

Setting

Description

List Type

Defines the group or list of contacts included in the export.

Conversion Data

Select the types of tracked conversion information to include:

  • Ordered Items (No.) – Number of items ordered

  • Order Value – Total amount spent

  • Message ID – ID of the triggering message

  • Timestamp – Exact purchase time

  • Link Parameters – Custom link parameter values

Time Frame (optional)

Restricts exports to a specific date range.

  • From Date – Start of the export period

  • To Date – End of the export period

Standard Attributes

Choose which standard profile fields to export. Includes: Email Address, Mobile Number, First Name, Last Name, Preferred Name, Postal Code, Title (Mr./Ms./No data), Date of Birth, Source ID, Source, Identifier, Country Code (ISO 3166), Language Code (ISO 639-1), Time Zone

Custom Attributes

Select custom contact fields to include in the export. Use Select All to include all custom fields.

Advanced Options

  • Encoding - Defines the character encoding used in the exported CSV file.

  • Time Zone - Sets the time zone for interpreting timestamp and time frame values.

  • Use Contact Time Zone - This option overrides the set time zone by using each contact’s profile time zone, if available.


Actions

Action

Description

Export

Initiates the export process. Once the file is ready, a download link is sent via email. The CSV is stored for 7 days and includes column headers for easy data interpretation.


Additional Information

  • The field will appear blank in the export if a contact profile lacks a selected attribute.

  • For more information on URL parameters, see: Add Parameter to a Link Manually

  • CSV files are available via a secure email link and can be downloaded within 7 days.