Getting Started with Personalization in Mapp Engage

Email Workflow in Mapp Engage

End-to-End Email workflow in Mapp Engage. Read this if you want the big picture.

Email Message Creation

Describes the different ways of creating an email message and its components in Mapp Engage

Test Multiple Email Message Variants (A/B Test)

Shows you how to create different variants of the same message to see which variant is more successful. You can use it to test emails with and without personalized content. A/B testing is not available for SMS.

SMS Message Creation

Describes the SMS creation process in Mapp Engage.

Basics

This page is useful if personalization is a new topic for you. Get an overview of the types of personalizations, and the tools with which you can create and use them.

Personalization Placeholders

Both standard and custom attributes can be used as personalization placeholders using the Insert Personalization button in the personalization wizard. 

• Code View

• Personalization Tags for Placeholders

• Attribute References

If you want to use a member attribute for personalization, you must enter the placeholder code manually. In these articles you will find out about:

• the code view where you can manually enter the personalization

• the building blocks of a placeholder: personalization tags, and attribute references

Personalization Builder

The Personalization Builder allows you to build a series of IF…expressions that will display different values to recipients depending on which criteria they match.

Create a Personalization Rule

How to use the personalization builder to create the IF…expression that sets the criteria for your rule. For example, define different greetings depending on the gender of your contact, and a fallback version for whose whose gender is unknown.

• Personalization with Related Data

• Insert Data From a Related Data Set Into a Message

All you need to know about personalizing messages with related data. Note that personalization rules that use related data have to be created manually, For more information about related data, see Getting Started with Related Data in Mapp Engage.

Mapp Engage Functions

Functions allow you to create even more sophisticated personalization rules - such that perform a calculation as part of the condition.

Example

You want to display different content depending on whether your contact is close to achieving the next loyalty level or not. The function added to the rule calculates the difference between the points the contact has collected so far and the points needed for the next level, and different content can be sent to contacts based on that information.

Email

• Insert a Personalization

• Email Message Preview (window)

These pages describe various methods of inserting both simple and complex personalizations into messages.

SMS

• Add Personalization to SMS

• SMS Message Preview (window)

Email

• View Email Message Statistics

• Variation Analysis (tab)

Monitor the performance of your messages, deliverability, contact engagement and more. The ​Variation Analysis​ allows you to investigate the success of different message variations.

For an overview of all KPIs, see:

• KPIs - Group Messages

• KPIs - Single Messages

SMS

View SMS Statistics