The Mapp Intelligence GTM Plugin is based on the Smart Pixel, Mapp’s official tracking library. It lets you implement Mapp Intelligence tracking via Google Tag Manager (GTM) – without editing your site’s source code.
This makes it an efficient and flexible solution for marketing teams and developers who use GTM for tag management.
What is the Smart Pixel?
The Smart Pixel is Mapp’s modern JavaScript-based tracking library. It collects data such as page views, link clicks, and campaign interactions, and sends it to your Mapp Intelligence account.
In the GTM integration, the Smart Pixel is used as the technical foundation. It can be:
loaded automatically via CDN (Fast Integration), or
added manually using a Custom HTML tag (Advanced Integration)
In the GTM Plugin, all tracking settings directly map to Smart Pixel methods and configuration options.
Key Features and Benefits
Easy Integration
Quickly add tracking using GTM’s visual interface – no manual coding required.
Customizable Setup
Supports both basic and advanced tracking needs.
Extension Support
Easily enhance your tracking with optional extensions (e.g., Content Engagement, Teaser Tracking) or configure advanced use cases like form and event tracking.
No-Code Configuration
Manage tracking settings entirely in GTM.
Insightful Analytics
Collect rich data on user behavior and campaign performance.
Scalable
Suitable for websites of any size – from small businesses to enterprise platforms.