Group Attributes

A group attribute stores information that pertains to all recipients of a group. One single value stored in the attribute is valid for every recipient of that group.

The information stored in a group attribute applies only to the particular group for which it was created. It is not possible to use the information stored in one group attribute in a message being sent to a different group.

Group attributes are an ideal place to store data that changes frequently, and which is not recipient-specific.

Example

A travel agency stores the current prices for flights and holidays in group attributes. The prices can easily be imported in Mapp Engage and used in newsletters.

Adding Group Attributes​

Group attributes can be created manually, or can be uploaded as either a CSV or XML file.

​Create Group Attributes​
​CSV Format for Group Attribute Imports​
​XML Format for Group Attribute Imports​