How can an Opt-out be set up for Mapp Intelligence tracking?

You have to integrate an opt-out option for Mapp Intelligence tracking on your website.

We recommend a double approach for the opt-out with client and server cookies. The client cookie is set by a function call with onclick. The server cookie is obtained by redirecting the track domain. So you are virtually doubly protected.

You need to add the opt-out based on your chosen tracking integration method. Please see the examples below for a guide.

Smart Pixel

<script type="text/javascript">
	function wtOptOut() {
		window.wtSmart = window.wtSmart || [];
		window.wtSmart.push(function(wtSmart) {
			wtSmart.utils.optout.set(10*12*30*24*60);
		});
	}
</script>

<a id="optout"
   title="OptOut click" 
   href=https://[TrackDomain]/[TrackId]/optout.php?redirect=[encoded URL of data privacy page]
   onclick="wtOptOut();"
>Click here to opt-out from tracking</a>

Note, that you have to replace the following elements in the link:

• TrackDomain

• TrackId

• encoded URL of data privacy page

Tag Integration

<script type="text/javascript">
	window.wts = window.wts || [];
	if (typeof window.wts.get === 'function') {
		wts.get('setCookie')('webtrekkOptOut', 1, 10*12*30*24*60);
	}
</script>

<a id="optout"
   title="OptOut click" 
   href=https://[TrackDomain]/[TrackId]/optout.php?redirect=[encoded URL of data privacy page]
   onclick="wtOptOut();"
>Click here to opt-out from tracking</a>

Note, that you have to replace the following elements in the link:

• TrackDomain

• TrackId

• encoded URL of data privacy page

Pixel without Tag Integration (v4)

<script type="text/javascript">
	function wtOptOut() {
		if (typeof window.wt.setCookie === 'function') {
			window.wt.setCookie('webtrekkOptOut', 1, 10*12*30*24*60);
		}
	}
</script>

<a id="optout"
   title="OptOut click" 
   href=https://[TrackDomain]/[TrackId]/optout.php?redirect=[encoded URL of data privacy page]
   onclick="wtOptOut();"
>Click here to opt-out from tracking</a>

Note, that you have to replace the following elements in the link:

• TrackDomain

• TrackId

• encoded URL of data privacy page