Contents x
      Abandoned Cart & Wishlist Tracking - Setting Up and Testing
      • 2 Minutes to read
      • Print
      • Dark
        Light
      Contents

      Abandoned Cart & Wishlist Tracking - Setting Up and Testing

      • 2 Minutes to read
      • Print
      • Dark
        Light
      Article summary

      Prerequisites

      1. Enable User Matching and Registration via Intelligence.

      2. Use the same product identifier in the eCommerce Product Catalog and the Abandoned Cart and Wishlist eCommerce tables.

      How does it work?

      User Matching Between Mapp Intelligence and Mapp Engage

      If the user is already matched:

      • When the user's eid (device everID) or customer ID is known, the Abandoned Cart and Wishlist campaigns work correctly even if the user does not register or sign in during the session.

      If the user is not matched:

      • If the user's eid (device everID) or customer ID is unknown, the Abandoned Cart and Wishlist campaigns work correctly only if the user registers during the session. The timing of the registration doesn't matter.

      Examples:

      1. User visits the website → adds an item to Wishlist/Cart → registers: ✅ This works.

      2. User visits the website → registers → adds an item to Wishlist/Cart: ✅ This works.

      3. User visits the website → adds item to Wishlist/Cart → leaves website: ⛔ Information is lost.

      Is my Setup working?

      The table below provides guidelines for testing whether your Abandoned Cart and Wishlist setup works correctly.

      User action

      Mapp Cloud Action

      How to test

      User registers on the website

      Mapp Cloud performs user-matching

      They place a product in their Cart or add it to their Wishlist

      The Mapp Intelligence Tracking script tracks the product with status (st) add

      The product is added to the Abandoned Cart or Wishlist eCommerce table in Mapp Engage

      They remove the product from the Cart or Wishlist

      The Mapp Intelligence Tracking script tracks the product with status (st) delete

      The product is removed from the Abandoned Cart or Wishlist eCommerce table in Mapp Engage

      Configuration

      Tracking

      Step

      Instructions

      Documentation

      Intelligence Pixel

      Configure to send events:

      • add to cart

      • delete from cart

      • confirmation (triggers delete from cart)

      • add to wishlist

      • delete from wishlist

      Intelligence Mobile SDK

      Configure to send events:

      • add to cart

      • delete from cart

      • add to wishlist

      • delete from wishlist

      Product Data

      Step

      Instructions

      Documentation

      Product Catalog

      Ensure the product is saved with the same identifier across platforms:

      • In Intelligence: saved in the ba parameter (product name).

      • In Engage: saved in the productSku column.

      eCommerce Tables

      The Abandoned Cart and Wishlist eCommerce tables are automatically updated by the Intelligence - Engage Integration.

      Related Data

      Use this option as an alternative to the Product Catalog

      Whiteboards

      Step

      Instructions

      Documentation

      Entry Event

      Set an Entry Event to the Abandoned Cart/Wishlist add event:

      • For Abandoned Cart: react on add event.

      • For Wishlist: react on add event.

      Whiteboard Goal

      Set a Whiteboard goal for the Abandoned Cart/Wishlist delete event to stop the campaign if a purchase is completed:

      • For Abandoned Cart: react on delete event.

      • For Wishlist: react on delete event.

      • Or any other specified event to stop the job.

      Email

      Step

      Instructions

      Documentation

      Abandoned Cart and Wishlist personalization

      Create emails using Abandoned Cart and Wishlist personalization

      Was this article helpful?
      Related articles
      What's Next