In-App Message Statistics

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​Statistics​ >  Group Messages > In-App Messages > View Statistics​

General Information​

This​ window shows aggregated key performance indicators (KPIs) for your In-App messages. 

What can I do in this window?

  • Evaluate delivery performance and recipient activity.

  • See how many In-App messages were sent.

  • See how many contacts immediately clicked the push notification per device.

  • See how many contacts opened the app that is associated with the push notification during the 12-hour time period immediately after the notification sendout. This number is calculated per device.

Total and Unique counts

Most metrics are provided as both Total and Unique counts.

  • Total counts are calculated regardless of the number of action repetitions per single message/user relation.

  • Unique counts: clicks, dismisses, read, and unread messages are counted by filtering the customer_ID. 

One In-App message can be sent multiple times to one contact. This depends on the  frequency defined in the message sendout settings. 

Basic Information Panel

Information

Description

Message ID

Shows the unique message ID that is assigned to each message in the Engage system.

Message Status

Shows one of these statuses:

  • Draft

  • Scheduled

  • Active

  • Completed

Segment

The name of the segment to which the message was sent.

Segment Size

The size of the segment at the time of sendout.

Activation Date

Date and time of activation.

Deactivation Date

Date and time of deactivation.

App Name

Shows the name of your mobile app.

Delivery Performance Panel

This section provides a summary of sendout-specific information for your In-App Message. You can also filter the graph by total and unique counts.

Metric

Description

Delivery Rate

The overall percentage of messages that were delivered to contacts.

Delivery Rate = Delivered / Sent * 100

Sent

All messages that were sent. 

Sent = Delivered + Bounced + Skipped

The maximum value is Segment Size * Frequency of message. Each message can be shown multiple times, depending on message sendout settings.

Delivered

All messages that had a server response for success.

Skipped

All messages with unsuccessfully processed responses:

  • Not included in segment

  • Template render error

  • Display count exceeded

Bounced

All messages with server error responses:

  • Replaced by the newer message

  • Content doesn’t exist or the server couldn’t load it

  • Timeout because of the loading size

  • Server Error

  • Unknown

Recipient Activity Panel

Metric

Description

CTR

CTR stands for Click-through rate. 

CTR = Clicked Messages / Delivered Messages

Clicks

Displays the number of single messages that were clicked. If a recipient clicks a message more than once, this counts only one time.

  • Open Deep Link

  • Open Landing Page

  • Open App Store

  • Open Inbox Deep Link

  • Open Inbox Landing Page

  • Open Inbox App Store

  • Dial Number

Dismiss Rate

Dismiss Rate= Dismissed Messages / Displayed Messages

Dismiss

Displays the number of single messages that were dismissed. If a recipient dismisses a message more than once, this counts as only one time. 

  • Message Dismissed

  • Message Timeout

Read Rate

Read Rate = Read Messages / Delivered Messages

Read

Displays the number of single messages that were read. If a recipient reads a message more than once, this counts as only one time. 

Unread

Displays the number of single messages that were not read.

Deleted

Displays the number of single messages that were deleted.