This section covers how you configure the links in your email messages and how email tracking is controlled: group links for reporting, pass values through the URL, change link targets after sendout, and manage whether opens and clicks are tracked.
In This Section
Link Categories: group links to analyze clicks, drive automations, and build selections. Covers manual and automatic assignment.
URL Parameters in Email Links: pass static or dynamic values in your links, either on a single link or across all links via group settings.
Redirect Links After an Email Sendout: change a link's destination after the message has already been sent.
Setting the tracking_consent attribute: record whether a contact has consented to having their email opens and clicks tracked.