Mapp Acquire: First-Party Tracking Domain

04 Nov 2020 Mapp Acquire allows you to use your own - first party - domain for tracking your contacts' behavior on the web. This solution prevents the tracking from being blocked, which might happen for third-party tracking domains in some browsers. Get more high-quality data from your tracking pixels.

Key Benefits

• Collect and process tracking data even if your contacts are using ad blockers.

• Be ready for stricter GDPR that may come in the future.

• Get more high-quality data.

Availability

Available on all Acquire accounts and required some additional setting up. Contact your Account Manager for more information.

How does it work?

1. Create a CNAME record. Learn more...

2. Mapp requests a TLS certificate for handling the incoming data from the pixels. 

3. Add your tracking domain in Mapp Acquire.

Related Topics

About CNAME
How-to: Add First-Party Tracking Domain in Mapp Acquire