Mapp Cloud: Powering Abandoned Browse Campaigns

19 March 2025 We’re happy to introduce Mapp Cloud’s ultimate Abandoned Browse solution, which requires minimal setup. With the new Abandoned Browse eCommerce tables, additional segmentation criteria, and Whiteboard triggers, you are now fully equipped to make the most of your data.

What is Abandoned Browse?

Abandoned Browse refers to when a contact views products on your website but doesn’t interact with them in any way. With Abandoned Browse campaigns, you can re-engage these users with targeted messages based on their browsing behavior.

Key Benefits

• Effortless Personalization – Automatically include products a user viewed but didn’t interact with in emails, making follow-ups more relevant and engaging.

• Automated Campaigns – Trigger re-engagement campaigns when users browse but don’t buy, ensuring you reach them at the right moment.

• Smarter Targeting – Use browsing behavior to segment your audience and send personalized offers that drive conversions.

• Seamless Data Integration – Automatically capture and use browsing data across your marketing channels to refine your campaigns effortlessly.

• Expanded Coverage – The new functionality also supports Wishlist and Abandoned Cart campaigns, ensuring a unified approach to re-engagement.

How does it work?

1 Data Collection

First, you must make product and browsing information available in Mapp Engage via the Mapp Intelligence Tracking Script or SDK (Web & App-Based Product Tracking). With this option, product data can be collected via web or app tracking and sent to Mapp Engage.

More information and setup guidelines: Tracking Abandoned Activity: Wishlist, Browse & Cart.

2 Populating eCommerce Tables

The predefined eCommerce table is designed specifically for Abandoned Browse campaigns and features additional triggers to automate actions. Once set up, this table is populated automatically with the collected data, which can be used across Mapp Engage for your marketing campaigns.

Find more information in our documentation:

• Abandoned Browse

• Setting up eCommerce Triggers

3 Use the data across Mapp Engage

Your can now build your abandoned browse campaigns using data from the eCommerce tables:

1. Prepare a personalized Email message: Automatically include viewed products in emails to create tailored, engaging messages that encourage purchases.

   Documentation:

   • Personalization with eCommerce Tables and Related Data

   • eCommerce Data Filtering and Sorting Guide

2. Segment your contacts: Use the Abandoned Browse criterion to identify and re-engage users based on their browsing behavior.

   • Go to Audience > Segmentation > Segmentation Builder.

   • Select and configure the Abandoned Browse criterion.

     

3. Automate with Whiteboards – Use the Abandoned Browse Table Event to trigger workflows when items are added or removed.

   • Go to Automations > Whiteboards and create a new event-based whiteboard.

   • Select and configure the Abandoned Browse Table Event.

     

     Find the step-by-step procedure here: Setting Up Abandoned Browse Automation.

Availability

This feature has already been and is available for all Mapp Cloud (Engage + Intelligence) users.