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Mapp Engage: Real-time reactions to new orders
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06 Apr 2020 Engage now allows you to automate your marketing workflows based on real-time triggers for eCommerce transactions. Use data and events from other systems in Mapp Engage and improve the precision with which you target your contacts.
Key Benefits
Create Whiteboards in Engage with data from Acquire or from external integrations such as Magento or Zapier
Take advantage of additional data points – order history, abandoned carts, wishlists – to nurture new clients and reengage existing buyers
Make the targeting of your contacts more precise and cost-effective by excluding irrelevant or already processed ones
How does it work?
In order to activate these possibilities, you need an integration with an external source such as Magento or Zapier. The data can also be produced by Mapp Acquire.
Possible data sources:
File import
Mapp Acquire event
External System with Mapp Connect
For more information, see the Related Topics section at the bottom of this page, or contact your Account Manager.
Availability
This feature is part of the 2020 Spring Update and available to all customers as of April 7th.