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      Mapp Engage Variables
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      Mapp Engage Variables

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      Article summary

      Introduction

      Mapp Engage Variables enable you to easily insert dynamic content into messages or landing pages. By using these variables, you can streamline the process of adding complex content, saving time and effort.

      Unlike personalization, Mapp Engage Variables display the same content for all recipients or visitors to a landing page. This ensures consistency across your messages and pages.

      Benefits

      Mapp Engage Variables offer many advantages, including:

      • Adding message, group, or system metadata to messages.

      • Inserting links to your Mapp Engage landing pages.

      • Adding system links such as “view in browser,” “view mobile version,” “unsubscribe,” or “update profile.”

      • Merging content from an external website into a message or landing page.

      • Incorporating conversion tracking variables.

      • Embedding coupons or barcodes into messages or landing pages.

      • Including individual attachments in email messages (e.g., invoices).

      How They Work

      Each Mapp Engage Variable has a specific structure based on its function. These variables take the form of placeholders within tags like this: <% ... %>. During the sendout, Mapp Engage replaces the placeholder with the appropriate content.

      Some variables are ready to use immediately, while others may require additional setup.

      Types of Mapp Engage Variables​

      The Mapp Engage Variables are organized into the following categories:

      Category

      Purpose

      System Links​

      Directs users to web pages within your Mapp Engage system (e.g., to view email online or in a mobile-optimized version, forward messages, update profiles, or unsubscribe).

      Messages​

      Inserts metadata about the message, domain, or Mapp Engage system, including variables to mark mobile or PC content.

      Group Attributes​

      Inserts data about the sendout group (e.g., group name, email, language, country).

      Conversion Tracking​

      Insert conversion tracking variables to evaluate message performance. Through the Sendout Settings tab, you can also enable conversion tracking for groups.

      Landing Pages​

      Generates links to Mapp Engage landing pages. These can be used both in messages and on landing pages.

      Content / Attachment​

      Merges external website content into an email or landing page. You can also attach individual files to emails, such as invoices or statements.

      Coupon​

      Inserts a coupon into a message, with a unique code assigned to each recipient during the sendout process.

      Barcode​

      Generates and inserts barcodes from a coupon list or custom data into each message.

      Social Networks​

      Inserts links for sharing the message on social media platforms such as Facebook and Twitter.

      Procedures​

      For more detailed instructions on how to use these variables, refer to the following sections of the documentation:

      ​Insert a Link to Forward an Email Message​
      ​Create a Mobile Version of an Email​
      ​Insert RSS Feeds Into Email Message​
      ​Insert a Read Online Link​
      ​Add an Individual Attachment to a Message​

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