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Mapp Intelligence: Device Detection Enhancements (Pre-announcement)
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10 Feb 2021 Starting mid-March and continuing until May 11th, our enriched architecture will make more descriptive Device, Browser, and Platform data available in Intelligence!
Mapp Intelligence customers will soon have more granular data available, improving data analyses and allowing you to make better informed decisions. We will keep you up to date with new information as we prepare for these exciting updates! While you may need to update some of your filters and settings, please note that most existing values will not change. This improvement mainly concerns adding Browser and Operating system information. These changes will only require adjustments on your part if you are using this Device Detection related information in Raw Data Exports and Data Streams as well as in your individual analyses.
Key Benefits
Introduction of new dimensions
As mentioned, "Browser" and "Operating System" will have new dimensions which allow for more granularity in your analyses and filters. Please see the below charts for more informationDimension in Mapp Intelligence
Description
Example
Operating System Version (minor)
Minor version only or 0 if no minor version is derivable
1
Operating System Version (major)
Major version only or 0 if no major version is derivable
8
Operating System Version
Complete version string
8.1
Operating System Vendor
Vendor only
Microsoft
Operating System Name
Name Only
Windows
Dimension in Mapp Intelligence
Description
Example
Browser Vendor
Vendor only
Mozilla
Browser Version (minor)
Minor version only or 0 if no minor version is derivable
4
Browser Version (major)
Major version only or 0 if no major version is derivable
1
Browser Version
Complete version string
74.1.4
Browser Name
Name only
Safari
All new dimensions will be in Raw Data and Data Streams
Customers using Raw Data Export and Data Streams may need to update their processing pipeline to make sure there is no negative impact/outage due to the changes in the data model.Enhanced bot detection
Improved crawler and bot detection will allow for more accurate analyses. Bots and crawlers will be filtered out during processing. This feature does not require any customer action.
Availability
Starting Mid-March, these features will begin rolling out to Mapp Intelligence users. By May 11th, it should be active for all accounts in Data Streams and Raw Data exports. Your Customer Success Manager will keep you up to date on these changes!
Related
More to come!