---
title: "Campaign Tracking"
slug: "mapp-intelligence-tracking-campaign-related-information"
updated: 2026-07-03T08:58:36Z
published: 2026-07-03T08:58:36Z
canonical: "docs.mapp.com/mapp-intelligence-tracking-campaign-related-information"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Campaign Tracking

Campaign tracking measures how visitors reach your website through marketing campaigns and how those campaigns perform.

It allows, for example, the following analyses:

- Which marketing campaigns are used?
- What are the most successful campaigns?
- In which order are campaigns used?
- What costs are caused by campaigns?

> [!NOTE]
> Note
> 
> This page gives a conceptual overview of campaign tracking as part of the overall measurement picture. For comprehensive guidance on campaign setup, media codes, and attribution, see the dedicated [Campaign Configuration](/docs/analyses-31-campaign-configuration).

---

## Ad media

The dimension "Ad media" is the base for all campaign-related analyses.

- For each ad media, further information can be tracked via categories and parameters.

### Details

Each ad media is based on a unique data source.

The following data sources can be used to define campaigns:

- URL parameters (e.g. `www.mapp.com?wt_mc=banner.123`)
- Pages (specific landing page)
- Events (click on internal link)
- Referrers (e.g. SEO, social media referrers, other referrers, direct input)

### Analysis

Available in the navigation section *Marketing > Campaigns*. For worked examples, see [Campaign Analyses](/v1/docs/mapp-intelligence-campaign-analyses).

---

## Campaign categories

Campaigns can be categorized. This allows for a better overview.

- By doing so, additional information can be tracked for each campaign.
- Campaign categories can be populated via URL parameter or import.

**Examples:**

- Campaign channel, campaign event
- Campaign costs
- Campaign audience

| Campaign | Campaign category "Campaign channel" | Campaign category "Campaign event" |
| --- | --- | --- |
| wt_mc=newsletter.2026.cw13 | newsletter | 2026 |
| wt_mc=newsletter.2026.cw14 | newsletter | 2026 |
| wt_mc=display.web_de.a07 | display | web_de |

---

## Campaign parameters

Dynamic information about a campaign can be tracked with campaign parameters.

Campaign parameters can be submitted via separate URL parameters or configured directly for the page or campaign.

**Examples:**

- Submitting the position of a link
- Passing a distinctive link name

| Access | Campaign | Campaign link position | Campaign link name |
| --- | --- | --- | --- |
| 8:02 | wt_mc=newsletter.2026.cw13 | Header-Logo | - |
| 8:10 | wt_mc=newsletter.2026.cw13 | Contentelement-1 | Additional information |
| 8:15 | wt_mc=newsletter.2026.cw13 | Contentelement-4 | Brand new |
| 8:37 | wt_mc=newsletter.2026.cw13 | Footer | GTC |

### Analysis

Available in *Navigation > Campaign Parameters* (for the data type Text).

### Setup

- [How to set up custom parameters](/docs/how-to-set-up-custom-parameters)

---

## URL Campaign Mapper

The [URL Campaign Mapper](/v1/docs/url-campaign-mapper) plugin automatically maps URL parameters to campaign tracking data, without manual UTM configuration on every link.

> [!NOTE]
> Note
> 
> For a full overview of available plugins, see the [Plugins](/v1/docs/browser-plugins) section.