---
title: "Internal Search Tracking"
slug: "mapp-intelligence-tracking-internal-search"
updated: 2026-07-02T16:17:47Z
published: 2026-07-02T16:17:47Z
canonical: "docs.mapp.com/mapp-intelligence-tracking-internal-search"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Internal Search Tracking

Internal search tracking captures the search terms visitors enter in your website's own search function.

It allows, for example, the following analyses:

- Which searches do users perform on my website?
- What is the conversion rate of specific search phrases?
- Which search phrases didn't deliver any results?

The search term is captured as a single value per search — either submitted via a URL parameter or directly in the tracking call, depending on how your internal search is implemented.

Other relevant information, such as the number of search results, requires an additional parameter — a page or event parameter, depending on how your search is implemented.

---

## Good to know

Search phrases are automatically transformed into lowercase letters.

## Analysis

Available at *Marketing > Search Phrases > Internal Search Phrases*. For worked examples of this analysis, see [Navigation Analyses](https://docs.mapp.com/docs/navigation-analyses-mapp-intelligence#10-internal-search).

## Best practices

- [Internal search optimization — How to track visitors' searches](/docs/internal-search-internal-search-optimization-how-to-track-your-visitors-searches)