---
title: "Media Tracking"
slug: "mapp-intelligence-tracking-media-related-information"
updated: 2026-07-03T08:57:18Z
published: 2026-07-03T08:57:18Z
canonical: "docs.mapp.com/mapp-intelligence-tracking-media-related-information"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Media Tracking

Media tracking measures how visitors interact with audio and video content on your website.

It allows, for example, the following analyses:

- Which films are viewed?
- How far are films viewed?
- How do films add to the success of my website?

---

## Media

The dimension "Media" is the base for all media-related analyses.

- For each media, further information can be tracked via [categories and event parameters](/v1/docs/categories-and-parameters).

### Details

![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/image(259).png)

The following information can be tracked:

- Access of media, playback period, and playing time.
- Events like play, pause, stop.
- Bandwidth, volume, and more.

Media Tracking supports common web and app-based media players.

> [!NOTE]
> Note
> 
> For the technical documentation, see [Media Tracking](/docs/media-tracking).

### Analysis

Available in the navigation section *Navigation > Media*. For worked examples of this analysis, see [Navigation Analyses](/v1/docs/navigation-analyses-mapp-intelligence#11-video-analytics).

---

## Media categories

Media can be categorized. This allows a generalized examination.

A medium can be allocated to a value in a media category.

**Example:**

| Media | Media category "MC1 - Main area" | Media category "MC2 - Subarea" |
| --- | --- | --- |
| 54812 – Sport.Fussball.Goal of the month 11/2016 | Sports | Football |
| 62219 – Music.Rock.Beatsteaks | Music | Rock |

### Good to know

- Categories are read out automatically only on the first access of a media item. Later changes are not applied automatically.
- Media without an assigned media category appear as `-`.

### Analysis

Available in *Navigation > Media Categories* (for the data type Text).

### Setup & best practices

- [How to set up categories](/docs/how-to-set-up-categories)
- [Import data via Excel file](/docs/how-can-i-import-data-via-excel-file)

---

## YouTube plugin

Embedded YouTube videos can be tracked automatically using the [YouTube Plugin](/v1/docs/youtube-plugin), without manual configuration of play, pause, seek, or position events.

> [!NOTE]
> Note
> 
> For a full overview of available plugins, see the [Plugins](/v1/docs/browser-plugins) section.