Tag Integration is a powerful framework for managing tracking configurations on your website. It provides a centralized system where you can define key components such as parameters, rules, and plugins to enable precise and flexible data collection.
The four core building blocks are:
Parameters – Capture data from your website, such as page names, user interactions, or product information.
Rules – Control when and where plugins are executed based on URLs, parameters, or events.
Containers – Organize tracking configurations for specific domains or environments.
Plugins – Define what data is collected and how tracking is executed.
For a detailed description of each component and step-by-step setup guidance, see Component Guide and Setup Steps.