---
title: "Marketing Automation"
slug: "marketing-automation"
status: "update"
updated: 2026-09-24T10:59:28Z
published: 2026-09-24T10:59:28Z
canonical: "docs.mapp.com/marketing-automation"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Marketing Automation

Marketing Automation enables businesses to create, manage, and analyze personalized campaigns across various channels. With dynamic content options, precise targeting through real-time behaviors and segments, flexible placements, and comprehensive performance tracking, Marketing Automation provides seamless customer engagement and data-driven decision-making.

> [!TIP]
> ![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/grafik(33).png)
> 
> Looking for a structured learning path?
> 
> Learn step by step in our Academy Course: [Mapp Intelligence - Onsite Layers](https://academy.mapp.com/catalog/courses/4902192).

---

## Marketing Automation: Overview of Key Elements

### Content

The various content elements (e.g., banners, recommendations, custom HTML, custom JS, layers, and audience streams) enable you to create targeted content and seamlessly integrate it into your campaigns. Each content type offers unique use cases tailored to your needs. Learn more about content [here](/v1/docs/content-1)*.*

### Target Groups

Target groups define which users see your campaigns. Use segments or real-time behaviors to precisely select your audience and deliver relevant messages. Learn more about target groups [here](/v1/docs/target-groups)*.*

### Placements

Placements determine where your content is displayed on your website or other channels. Choose from options like on-site, overlay, or API-based solutions to ensure optimal content placement. Learn more about placements [here](/v1/docs/placement)*.*

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## Marketing Automation: Practical Guides

### Campaign Creation Guide

This guide walks you through the step-by-step process of creating a campaign in Marketing Automation, covering everything from setting up your content and placements to defining your target groups and frequency caps. Learn more about creating campaigns [here](/v1/docs/how-to-create-a-campaign-in-marketing-automation).

### Campaign Performance Analysis

Discover how to evaluate the success of your campaigns using Marketing Automation’s performance view and advanced analysis tools in Mapp Intelligence. This guide explains key metrics and offers tips for gaining actionable insights. Learn more about analyzing campaigns [here](/v1/docs/how-to-analyze-campaign-performance-in-marketing-automation).

### How-To Section

Explore a range of practical guides in the **How-To** section to get step-by-step instructions on key Marketing Automation tasks. Whether you’re setting up advanced targeting, troubleshooting common issues, or exploring specific use cases, this section offers actionable solutions for your needs. [Discover the How-To section here.](/v1/docs/how-to-marketing-automation)

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## Marketing Automation: Implementation

Marketing Automation runs on the Mapp tracking pixel and has to be set up there once. The developer documentation covers the setup for each pixel integration, all configuration parameters, and the option to serve every Marketing Automation service from your own domain, which reduces the share of campaigns blocked by ad blockers and browser tracking protection. See [Mapp Marketing Automation](/v1/docs/mapp-marketing-automation).