---
title: "Content & Personalization"
slug: "messages-content"
status: "new"
updated: 2026-11-04T14:13:27Z
published: 2026-11-04T14:13:27Z
canonical: "docs.mapp.com/messages-content"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Content & Personalization

This section covers what goes into a message: reusable content elements and personalization based on contact data. These topics apply to messages in all channels.

For creating a message in a specific channel, see [Channels](/v1/docs/system-basics-channels). For sending messages, see [Sending & Automation](/v1/docs/message-orchestration).

---

## What you'll find in this section

- [Content](/v1/docs/engage-system-basics-content): Reusable content elements, coupons and barcodes, landing pages, microsites, and Mapp Engage Variables.
- [Personalization](/v1/docs/personalization): Insert contact data into messages and show content based on conditions.