Visitors

A visitor (also: user) is defined as someone who has performed at least one visit on the website or in the app. Depending on the analysis, visitors are counted as either unique or unique per time interval (e.g. day/week/month).

Example:

Two users start their visits on August 28:

• Analysis: Visitor > Time > Months
  For the whole month, two visitors are shown.

  

• Analysis: Visitor > Traffic
  In the day’s analysis, a user is counted for each day on which he was active. Therefore, the yellow user counts as a visitor for August 28th as well as for August 29th.

  

• Analysis: Navigation > Pages > Pages
  The pages analysis yields the following results:

  

Visit

Find more information in the course Mapp Intelligence - Metrics, Formulas and KPIs.

Visitor identification

Depending on the tracking environment (web or app, the tracking method, and the user’s setup, user recognition might be based on cookies, fingerprinting, customer ID, or app-specific identifiers. Find more information on Mapp’s user recognition here: User Centric Tracking (1): An introduction

Similar figures

% of All Visitors
Visits per Visitor
Active Users Weekly (WAU)
Browsers, Unique