New Visit Rate Percent
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New Visit Rate Percent
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Shows the share of new and unknown visits on all visits.
Calculation | New Visits + unknown Visits / Visits * 100 |
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The recognition of a user as a New Visitor or Returning Visitor is based on cookies and/or the Customer ID.
Example:
The green user performs her first visit on Feb 13 and her second visit on Feb 14.
The purple user performs her 8th visit on Feb 13.
Days Analysis (Visitors > Traffic)
Calculation for Feb 13 | 1 New Visit / 2 Visits = 50 % |
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Similar Dimensions and Figures
New Visits
Returning Visit Rate %
User - Days since Contact
Cohorts (Lifespan Days)
Further information
Training document Basic Metrics
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