---
title: "New Visits"
slug: "new-visits"
updated: 2024-03-15T06:14:31Z
published: 2024-03-15T06:14:31Z
canonical: "docs.mapp.com/new-visits"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# New Visits

New visits are all visits of visitors, that had not visited the website before.

Mapp Intelligence identifies such visits as those where there is no cookie detected or no known Customer ID transmitted.

> Because some users regularly delete cookies, the number of new visits is generally too high.

| Calculation | *Visits (Filtering: "New vs. Returning" equal "New" (Scope: Visit))* |
| --- | --- |

## Further information

Training chapter [Basic Metrics](/v1/docs/analyses-2-basic-metrics)