Notify Subscribers About Latest App Release

Objective

Notify existing subscribers about a new version of your app so they have the opportunity to update it. 

Example:

You want to run a quarterly notification program targeting contacts who haven't installed a new version of your app recently. In your message, you can direct them to the App Store or Play Store, where they can download the latest version.

Segment

Follow-up Action

• Create a Mobile Push Notification or In-App Message.

  The contact receives an In-App Message while using your app.

  A Mobile Push Notification is sent independently of the contact using the app. 

• Apply the segment as the Specific Target Audience in your sendout.

Related Topics

Mobile Push Messaging
In-App Messaging