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Statistics
In Mapp Engage, the Statistics area provides you with detailed information about the performance of your messages. Use detailed message tracking data to evaluate whether your messages reach your contacts and drive the results that you want. The s...
How Mapp Engage Measures Email Marketing Success
Your Mapp Engage system stores a great deal of information: Group Growth Address Data Sendout Times Contact Data Message History And much more In addition to the information Mapp Engage registers internally, the Mapp Engage stat...
eec - Email Experience Council
The eec (email experience council) is the email marketing arm of the Direct Marketing Association. The organization has made it their mission to improve the image of email marketing and communications. Members of the eec are representatives of ...
Message Sendout Process
Mapp Engage saves comprehensive statistical information and provides this information for evaluation in real-time. Saved data includes data that is captured directly in Mapp Engage and data that the recipient generates. Over the course of message s...
Analysis of Different Message Types
In Mapp Engage, you can send different types of messages and analyze their success metrics in Statistics. Mapp Engage generates different statistics for different types of messages. For example, single messages (like a birthday email) have different...
Filter Message Statistics by Message Category
You can filter both Group and Single Message statistics by message category. Procedure Go to Statistics > Group/Single Messages > Email/SMS. Enter the category code in the new Category Label field and hit Enter . ...
Contact Statistics
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Group Messages
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KPIs - Group Messages
A Accepted Accepted is the number of messages that were accepted by the email provider's Message Transfer Agent (MTA). This includes messages delivered to the inbox as well as to spam and junk folders. Accepted messages are thus all messages...
Single Messages
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KPIs - Single Messages
A Accepted Messages Accepted Messages shows the number of messages that were accepted by the email provider's Message Transfer Agent (MTA). It does not distinguish whether messages were delivered to the inbox, spam, or junk folders. Accepted...
Source Statistics
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Tracking with Mapp Engage
General Information Mapp Engage saves comprehensive statistics and provides this information for real-time evaluation. The statistics reflect two basic types of data: Data from your Mapp Engage system (for example, the number of addresses store...
Set up Tracking
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