Operations

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An operation consists of expression language applied to a profile attribute with the data type string, number or date.

You can use an operation to derive or calculate a new attribute value.

The resulting value is the product of the expression and is not defined in advance.

You can use functions to create operations. For more information, see Mapp Engage Functions.

Tab. : Use Engage Functions in Operations

Data Type	Appropriate Engage Functions
String	Extract and Format Strings
Number	Extract and Format Numbers
Date	Compare Dates Extract and Format Dates and Times

Tab. : Use Cases for Operations

Use Case	Link
Calculate a contact's age based on the date of birth.	Calculate Contacts' Ages
Change data with functions. For example, use a function to capitalize the first letter of contacts' first names.	Capitalize First Letters of Contact Names
Calculate the total value of all purchases a contact makes over his lifetime.	Calculate Total Purchase Value
Add together multiple attributes of the type Number. Use this to calculate a score, for example for a lead scoring program.	Add Together Lead Scores

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