This article explains how Mapp Intelligence allows you to analyze the navigation behavior of users before and after they visit a specific page. It includes tools like Follower Pages and Preceding Pages, as well as the Pages Netgraph, which visually represents user journeys. These analyses help you understand how users arrive at key pages and where they navigate next, providing insights to optimize your site structure and content flow.
There are several analyses available:
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Key Differences from Analysis Variant ‘Path’
While the Pages Path Analysis focuses only on page views, the Analysis Variant ‘Path’ offers more flexibility by allowing analysis of various dimensions. Here’s a comparison:
Analysis Variant ‘Path’ | Pages Path Analysis | |
|---|---|---|
Available for | Most of the dimensions (excluding time; Depths of Engagement) | Only Pages |
Maximum amount of steps | 20 | 5 |
Available for Scopes | Page, Visit, Visitor | Visit |
Available as a Filter | No | Yes |
With the Analysis Variant ‘Path’, you can generate a clickable diagram for an interactive evaluation paired with a data table showing all the tracked paths. This helps you visualize user journeys while keeping your data organized. Paths are merged if they contain the same node at the same position, making it easy to identify common user behaviors.
1. Follower Pages and Preceding Pages
Pages accessed directly before and after any page can be analyzed. However, the analyses must be filtered for a specific page to provide meaningful representation.
Example: How do users reach the 404 page (page name "en.404")?
Analysis: Navigation > Pages > Preceding Pages.png)
Reading Example
Reading Example | |
|---|---|
Page Impressions | Before the page "en.404" the page en.service was accessed 7,128 times. |
2 Pages Netgraph
The Pages Netgraph shows the combination "Pages > Follower Pages".
Analysis: Navigation > Pages > Pages Netgraph.png)
Reading Example
Reading Example | |
|---|---|
Page Impressions | The page "en.home" was accessed 1,318 times before the page en.women. |
Entries | In 356 cases the page "en.home" was the first page in the visit, when the page "en.women" was accessed afterward. |
Calculation Example
The following slides depict an example of using the Pages Netgraph:
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How would the pages Netgraph look like for Page A?
Calculation Pages Netgraph for "Page A"
“Page A” was tracked 3 times:
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At one time, there was no follower page. This is represented as “-”
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At one time, “Page B” was the direct follower page.
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One time, “Page C” was the follower page.
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The metrics "Entries" and "Exits" always refer to the dimension "Page".
Tipp: Use Events for more details
By integrating the dimension "Events," it is possible to determine which pages' links were used to access follower pages.
Analysis: Individual Analysis.png)
Reading Example
Reading Example | |
|---|---|
Page Impressions | The link “Survey” on the page "en.checkout.cart" followed by the page "en.home" was accessed 5,300 times. |
3 Follower Pages Path and Preceding Pages Path
The Follower Pages Path and the Preceding Pages Path show a maximum of 3 pages in the order of their access.
Analysis: Navigation > Pages > Follower Pages Path.png)
Reading Example
Reading Example | |
|---|---|
Page Impressions | The page "en.women" followed again by the page "en.home" was accessed 730 times after the page "en.home". |
Calculation Examples
The following slides depict an example of using the Follower Pages Path:
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How would the Follower Pages Path look like for Page A?
Calculation Follower Pages Path for "Page A"
“Page A” was tracked 3 times:
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One time, “Page A” was followed by “Page B” and “Page C”
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One time, “Page A” was followed by “Page C”
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At one time, there was no follower page. This is represented as “-”
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