Personalization helps you tailor messages to individual contacts – based on their profile data or behavior. This makes your communication more relevant, increases engagement, and improves results.
In Mapp Engage, personalization is based on two flexible methods: placeholders for inserting values, and rules for showing content conditionally. You can create and manage these using built-in tools – visually or in code.
For example, you can:
Greet contacts by name
Show offers based on loyalty status
Adjust wording depending on gender or interests
Looking for a structured learning path?
Learn step by step in our Academy Course: Personalization, Dynamic Content & Testing with CMS.
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