---
title: "Personalization"
slug: "personalization"
status: "update"
updated: 2026-11-04T08:29:00Z
published: 2026-11-04T08:29:00Z
canonical: "docs.mapp.com/personalization"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Personalization

Personalization helps you tailor messages to individual contacts – based on their profile data or behavior. This makes your communication more relevant, increases engagement, and improves results.

In Mapp Engage, personalization is based on two flexible methods: placeholders for inserting values, and rules for showing content conditionally. You can create and manage these using built-in tools – visually or in code.

For example, you can:

- Greet contacts by name
- Show offers based on loyalty status
- Adjust wording depending on gender or interests

> [!TIP]
> ![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/grafik(33).png)
> 
> Looking for a structured learning path?
> 
> Learn step by step in our Academy Course: [Personalization, Dynamic Content & Testing with CMS](https://academy.mapp.com/catalog/courses/4407454).