---
title: "Position in Campaign Lifecycle"
slug: "position-in-campaign-lifecycle"
updated: 2024-03-15T06:20:55Z
published: 2024-03-15T06:20:55Z
canonical: "docs.mapp.com/position-in-campaign-lifecycle"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Position in Campaign Lifecycle

Shows an accumulation of all positions in the customer journey.

### Example:

In a customer journey campaign A was accessed on the first and third position. "Position in Campaign Lifecycle" is "4".

The metric is necessary for calculating the average position in the customer journey and usually not directly used in an analysis.